Following the internal ELR Audit Assessment- Dealer Warranty Solutions prepares a follow-up presentation based on possible errors, omissions, and opportunities for Fixed-Ops revenue increase.
In a Survey of 1000 automotive employees who left their jobs voluntarily, the question 'Why did you leave your job was asked.'
Managers and supervisors responded that they thought their employees left due to money. Are they out of touch or thinking about themselves?
Employees answered they quit due to a lack of respect and poor working conditions. To retain customers-employee retention got lost in the race for customers.
Is your Dealership planning for an unknown future as the workplace struggles to find and keep talent? Specifically in Fixed-Ops? A critical factor in creating a value-based culture.
Your customers are your best-selling billboard, google advocate, and more.
Stop selling and start helping. Do you know who your customers are? Knowing your customer base is necessary to build loyalty.
Are your customers complaining about you on social media or Google? Is your waiting room working for you, or is it a wasteland?
Are you prepared for a cookie-less world?
Demographics and Data matter; knowing your customer base is another crucial factor.
One value-based theory within the consumer marketing industry is that dealers should think like customers.
Customers have questions; you have answers. If you don't have the answer, long gone are the days you fake it until you make it. Digital has leveled the playing field.
Choose Dealers Warranty Solutions to complete your Annual Warranty Statutory Submission.
Know the data and demographics of your past, present, and future car clients.
Don't follow trends; follow the spending habits of your buyers, service customers, employees, friends, and family.
People buy from people they know and trust and, just as importantly, who know them. You can not put a dollar amount into greeting your customers by name and learning a modicum of personal interest about your new customers and the loyal customer who depends on your shop for knowledge and care.
Plan on-site events, utilizing digital to bring the customer into the showroom. Sales associates welcome the customer while ushering them directly to a Service Writer who knows their name and the history of the car's repairs.
Pedestrian marketing brings the customer through the door, not selling the car but understanding their needs and providing superior service.